If you run B2B Marketing in a Tech or SaaS company, you might sell to a wide variety of personas and industries or concentrate only on niche pockets, nationally or internationally. That challenge appeals to us because it pretty much sums us up; hailing from cities dotted throughout Europe and South America as we do.

Founded in 2015 by two guys with years of B2B marketing experience on both sides the client/agency fence, Squaredot has grown, quickly. Recruiting the top international Digital Marketing masters graduates of UCD's Smurfit Business School and DCU, writers with inquisitive B2B journalistic backgrounds and designers with branding, motion graphics & illustration expertise, all helped us become Gold Tier Hubspot Partners. 

Pretty soon we started winning clients from Ireland, the UK and mainland Europe and winning awards like the Hubspot 2016 International Grand Prize in Graphic Design.  In layman’s terms, we cook up tasty content and deliver it on a silver digital platter for your audience - whoever they are, wherever they are or however many they number.

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Ian co-founded Squaredot in late 2013. He wanted to build an agency that delivers marketing return on investment (ROI) for its clients through inbound marketing.

Before setting up Squaredot, Ian ran B2B marketing for Three Ireland where he discovered inbound marketing, and introduced it there where it made a significant impact on lead generation.


Ian Blake

Managing Director

Sean is an award winning digital copywriter with over a decade of experience working for a wide range of national and international brands.

Sean's work has been recognised by ICAD, the Digital Media Awards, the Social Media Awards and the Golden Spiders to name a few.

Having started out as a through-the-line copywriter with AFA O’Meara, Sean moved into digital copywriting with Blue Cube (now McCannBlue) before being promoted to Senior Digital Creative.

Sean Sharkey

Creative Director

Jenny is a digital marketer passionate about people and airplanes. After the civil aviation bachelor degree (when she decided not to be a pilot), she specialised in PR & Communications and fell in love with the world of digital. For the past few years, Jenny has helped startups implement PR & marketing, relationship marketing, and digital communication plans. She has put together strategies that led to an increase of brand awareness, engagement and sales. After almost ten years of experience as a results-driven strategist, she earned a certified inbound marketing qualification and a recent certificate in Digital Marketing at NCI.

Jenny Berenguer

Inbound Marketing Manager

Nathan has been spending most of his time between Dublin, Paris and Beijing. He is an adventurous polyglot who is fascinated by the power of digital technologies in shaping people’s lives.

Nathan is graduated from a dual-bachelor degree in Management and Chinese Language. He is currently undertaking a MSc in Digital Marketing in the UCD Michael Smurfit Business School where he earns cutting edge knowledge in Inbound Marketing. He is also certified in Google AdWords, Google Display Advertising and Google Search Advertising.

Nathan Cavril

Inbound Marketing Manager

Nicole has been a passionate and enthusiastic Digital Advertising and Marketing professional since 2008, having graduated from University Bandeirante of Sao Paulo in Advertising and earning certified qualifications in Digital Marketing/Strategy, Google AdWords, Communication and Media Studies.She kickstarted her career in Ogilvy & Mather in Brazil for 2 years developing projects for Unilever. She worked for almost 4 years at Tboom Interactive coordinating digital projects with sales results focus, for brands like Cushman & Wakefield and Bridgestone among others. She is passionate (obsessed!) about analysing numbers and campaign performance, with a strategic mindset to help future planning.

Nicole Zanellatto

Inbound Marketing Manager

Jim is a proven marketing practitioner who has been successfully solving marketing and sales problems for Irish and overseas companies for over thirty years. His extensive experience embraces a wide cross- section of manufacturing, technology and service companies operating in both home and export markets. An advocate and adopter of evolving marketing methods and principles, he adheres to the fundamental premise that marketing is ultimately about making it easy for the customer to buy. His approach combines solid analytics with delivery of pragmatic and workable solutions. Jim recognised that an integrated solution that leveraged web and social media had the potential to transform the sales function in many companies.

Jim Blake


Roisin trained as a journalist at the City University of New York Graduate School of Journalism in Times Square, where she specialised in writing for the web. She also spent time as an editorial assistant at Time Out New York magazine. Upon returning to her native Northern Ireland, she worked as an online content coordinator for the regional news station, Ulster Television, before her appointment as online editor with the National Trust Giant’s Causeway. Roisin enjoys the collaborative nature of writing B2B marketing content and believes that every writer can benefit from the help of a good editor. 

Roisin McGinn

Head of Content

Dane studied visual communications and graphic design at Letterkenny IT, achieving a BA(Hons) over four years. Dane specialises in branding, digital design, motion graphics and illustration.Upon graduation Dane worked in the media production office at Agtel strengthening his skills as a designer / motion graphics artist working for clients including Alliance, Eircom and Eurofound. Dane adopts a conceptual approach to his designs, practises good æsthetic principles and keeps up with all the latest design trends (it’s his passion).

Dane Redmond

Designer & Animator


Inbound Marketing juggles a lot of moving parts and we use Hubspot as our Grand Central station. We're Hubspot Gold Partners and we use the platform for everything from content publication and scheduling through to landing page deployment, real time performance analytics and email nurture workflows.




Squaredot create and produce lots of engaging and entertaining content for our growing client base, across all digital channels. Content comes in many forms, shapes and sizes from infographics and social media posts to videos, animations, GIFs, memes… 

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Join the dots and play a pivotal role in Squaredot. Take responsibilty for the coordination and scheduling of tasks and activities and deliver successful inbound marketing programmes for our clients. Squaredot offer a remarkable client service experience and we have high expectations of all new recruits.

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We’re looking for passionate, enthusiastic, talented marketing graduates to train and mentor as you learn and earn recognised industry certifications. It works both ways, as we value differing opinions and fresh ideas. 

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Intro to Inbound

This eBook charts the inbound marketing journey, step by step. We kept the jargon to a minimum. If you’re new to inbound, it’s a solid starting point. For others, it's a decent refresher.