Red hot sweet spot sales qualified leads to pass onto your sales teams. But that has always been the remit for marketing. The only change since the days of Dale Carnegie is that today it’s all happening online.
With 57% of the buyers journey completed online before a sales rep is ever contacted - if you’re not digitally savvy, you’re definitely slacking.
B2B Lead Generation is the primary purpose of inbound marketing. In plain English it’s all about attracting high quality leads to you through high quality, informative and helpful content.
Of course there’s a lot more to it. But rather than boring you with bullet points, request a consultation and we'll spill the beans in as much detail as you'd like to hear.