Squaredot | Impact Awards | Graphic Design | Gaina

By Ian Blake on 30 September 2018 17:46:00 BST


THE CLIENT

Gaina are the leading beverage software supplier to the Drinks and wider FMCG industries. They design, develop, implement and support ERP beverages applications, sales and distribution software and order management software to help businesses grow, keep costs under control and manage operations to ensure their clients are protected against business risks.


THE BACKGROUND

Standing out on social media channels is a problem for all B2B companies. This is probably even more of a burden for a Drinks related B2B software supplier because the Drinks industry itself is famous for its eye catching innovative marketing and advertising campaigns that come to life across social media channels.


The bar is set higher and a dull or bland social media presence will not reflect well on any companies in this industry.



THE CHALLENGE

We needed to reboot Gaina’s social media presence and create a template suite of eye catching and memorable visual assets to help promote ongoing content publication and bespoke social media activity



THE SOLUTION

We created a social media kit that is flexible with a variety of branded post compositions to suit various formats on various social media channels.

The visuals all played with the distinctive logo, and we also animated the logo to mimic the rising bubbles of beverages to grab the attention of people scrolling through their newsfeeds.

facebook-cover1

How-can-beverage-software-simplify-pricing-and-promotions-in-the-drinks-industry--

Achieve-drinks-distribution-goals-with-an-improved-supply-chain-strategy

When-upselling-is-done-right,-it-looks-like-customer-service--Better-selling-with-order-management-software

5-ways-your-drinks-ERP-can-improve-cash-flow-in-your-business-

Bang-for-your-buck--Why-drinks-sector-needs-better-trade-promotion-management-

Microchip-bottle-1