The B2B Content Creationist Bible

By Sean Sharkey on 18 September 2015 at 13:06:15 BST


B2B Content Creation...

We’re all converts, right? It earns you trust in your target market, gives you a leg up the thought leadership ladder and drives lead generation…ultimately converting prospects into sales. It’s kind of a big deal.

So without further ado, we’ve analysed the market, reviewed the facts, compiled the stats and delivered our 15 Content Creation Commandments.

We’ve back up all 15 Commandments with irrefutable facts, stats and references. For example, did you know that:

93% of B2B marketers are using content marketing. 

  • Content Marketing for Kraft generates the equivalent of 1.1 billion ad impressions a year and a four times better ROI than even targeted advertising. 

  • Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding purchasing decisions. 

  • Companies who blog receive 97% more links to their website.

  • Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%.

But let’s not dwell on any more spoilers and ruin the surprise, instead enjoy the Slideshare, feel enlightened and then answer the question on the last slide for a free gift…