Respect Your Audience
We have a few keywords we’re trying to target in mind when we wrote the copy on this website. If they stand out, then we’ve failed. We want to rank on search engines without compromising on the intelligence and busy lives of our audience. Nothing obstructs and clogs up web pages more than keyword stuffing. A stilted and repetitious tone kills engagement.
Think of Google is a Person, Not a Bot.
Write for your audience. For real people. Not search engine bots. Thankfully Google is sophisticated enough to not only encourage this, but furthermore, they will now proactively punish websites that persist with old school boring keyword stuffing.
If you take nothing else from this brief, salient point, then the read was worth your while. If you want to brush up on your B2B SEO knowledge then a very good starting point is our SEO Myths eBook below. It never hurts to know the truth!