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The B2B Show #1 - video : David MacHale, Travelport Digital

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28 May 2018 | by Squaredot

Discover how Travelport Digital nail inbound marketing including content topic choices and timings, the importance of sales and marketing alignment.

Squaredot | B2B Show | David MacHale - Travelport

Discover how Travelport Digital nail inbound marketing including how to:

  • Get staff to contribute and distribute content
  • Developing personas in a niche market
  • Qualify inbound leads

David also discusses content topic choices and timings, the importance of Sales & Marketing alignment and the two most important things to consider when doing inbound.

 

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