Your content, much like your products or services, must solve your prospects’ problems. It must get noticed, be engaging, educational and empowering. It must add value to their day to day working lives. Be aspirin for their headaches. You will only earn trust and thought leadership through high quality and persuasive content.
At Squaredot, we were born to create. It’s in our DNA. We make stuff. It’s why we asked Santa for Lego and why we can produce your B2B content. We do all conceptual and design work in our studio and partner with developers and industry expert content writers from around the world. It helps to have an ear to the ground in every market. We collaborate with production houses for animation or video content, but we try to keep as much as possible inhouse.
We can write, design and produce everything from blogs, ebooks, emails, infographics, websites, social media campaigns, animations, videos to whatever else it takes. Everything from concept through to execution, final copy and designs, fully optimised and responsive, including every little detail and final touch; we can give your brand a voice and tell your story.
the art of b2b brand building
Origina are the world’s leading, third party, IBM software support specialists. They have an amazing business model with many unique and strong USPs. Most of all they offer the market a choice. Our challenge was to disrupt the market, take on IBM, get Origina’s brand values heard, introduce more personality into the brand and do it all on a limited budget.